Production and Distribution Group WTFN has rebranded the arms of TV talent representatives to cover content creators across the digital platform.
Formerly empire talent, Radar talent sits under the Radar, the digital business of WTFN, focusing on representing and managing Australian and international content creators, from established names to new names in the scene.
At launch, Radar talent is home to the real housewives of Kate Adams of Sydney, Rachel and Ryanker of Brock, Hunters co-host Steve Van Appelen and popular YouTuber Mathew McKenna.
International personalities on the roster include US WWE star Maven Huffman and Scottish-born Dr. Michael Mrozinski. These names alone already have more than 2 million subscribers.
Radar talent lead agent Kristen Mahal expected the next star to come from more niche sectors, ranging from food and DIY to true crime or a specific period of history.
“We are excited to launch this new business with such incredible talent, but radar talent isn’t just about famous names and followers,” she said.
“We want to work with authentic experts in their field, like those who can bring knowledge and reliability, those who can bring new audiences and fresh content, and those who can bring new content, and Dr. Michael. We can now work even closer to our radar colleagues to shape the careers of these professionals, increase their digital presence, and make sure everything is monetized effectively.”
“For example, Michael Brady, a client of young historian, runs the Oceanliner Designs Channel, a popular YouTube channel managed by Radar. Working closely, radar talent and radar support Michael, and we have already helped expand our channel to over 700,000 subscribers. We have also recently received two nominations at the Telecast Digital Video Awards.
Derek Dyson, WTFN’s Chief Commercial Officer, said WTFN provided “one of the best one-stop shops in the world” to build and commercialize the brand.
“The radar team is to make digital channels as big and commercially successful as possible,” he said.
“We’re making great profits for creator talent with digital advertising revenue alone. We’re adding the fact that we’re experiencing sales teams trying to marry big brands in these channels and e-commerce sectors. That’s a compelling proposal.”
