Screen Australia has released a set of guiding principles for the use of AI in the screen sector.
“Screen Australia’s approach to AI will be guided by the following key principles: This is a rapidly evolving field and we are closely monitoring developments in the regulatory landscape in Australia and overseas. “There is,” he said.
“This includes the National Framework for Assurance of Artificial Intelligence in Government and the Digital Transformation Agency’s Policy on the Responsible Use of AI in Government. These guiding principles should complement federal AI regulation and policy. The Agency reserves the right to update these principles as new developments arise.
Talent, creativity, culture and individuals.
We will prioritize the human talent, creativity and culture that are at the heart of Australia’s film industry and the content it produces. This includes ensuring that the rights of screeners are adequately protected in relation to the use of personal information and intellectual property in training data, prompts, or output generated from AI systems. It will be. Indigenous cultural and intellectual property (ICIP) rights must be respected and protected when using AI.
Transparency.
The use of AI must be based on trust, which requires transparency. Screen Australia, its stakeholders and the industry as a whole should be informed about when and how AI will be used, for what purposes and who it may impact. Viewers should similarly be informed about the use of AI in the screen content they watch.
Ethical use of AI.
Screen Australia supports the ethical use of AI systems and encourages the application of Australian AI ethical principles in the design, development and implementation of AI.
Diversity, Equity, and Inclusion.
We encourage you to actively consider how you can leverage AI tools to increase diversity, equity, and inclusion. Their use must not result in discrimination against individuals, communities or groups or perpetuate social injustice.
Fairness.
To maintain ethical use of AI, negotiations between all parties involved in a screen project will be consultative, with the consent of all affected screeners and other rights holders. Must be done. When filmmakers agree to use AI in relation to content, likeness, and performance, the compensation and terms must be fair.
Responsibility and accountability.
We must be responsible for the use of AI systems. This includes providing information on proposed uses and ensuring adequate governance and oversight with clear accountability. Appropriate risk assessments, due diligence and security measures must be undertaken, particularly in relation to the handling of data, intellectual property, personal and confidential information. Processes must be in place to continually test and challenge the use and results of AI systems.
Writers Guild of Australia CEO Claire Pullen said: “These guidelines will help define what the ethical use of AI in the film industry should look like and what we can expect from authorities. I am pleased that they are providing clear direction.”
“We welcome Screen Australia’s assurances that the rights of Screen professionals and their intellectual property will be protected, including the data training and output generated from its AI systems, and the focus on Indigenous cultural materials that are particularly vulnerable to exploitation. ”.
“These principles were born after extensive advocacy and consultation by the Writers Guild of Australia and our craft-based guilds. “The only ethical framework for the use of AI in the screen industry is based on creative consent, Our position remains that we are a guarantee of trust and remuneration.”
In May this year, the Writers Guild of Australia, Writers Guild of Australia Copyright Collection Association, Film Editors Guild of Australia, Production Design Guild of Australia and Cinematographers Guild of Australia jointly submitted a submission to the Select Committee on the Implementation of Artificial Intelligence to regulate Not highlighted the threat of AI. We use Pose for Australia’s creative industries to propose guidelines for the safe and responsible use of AI in the arts.
