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Home » Paramount Australia signs soccer broadcasting rights deal
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Paramount Australia signs soccer broadcasting rights deal

adminBy adminAugust 28, 2024No Comments3 Mins Read
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Paramount Australia has signed a deal with Football Australia to make Network 10 and Paramount+ the local home of CommBank Matildas and Subway Socceroos until 2028.

Network 10 and Paramount+ will be the exclusive home of all Australian Women’s Senior National Team matches over the next four years, including the FIFA Women’s World Cup Brazil 2027, and Men’s Senior National Team matches, including all AFC Asian Qualifiers except for the FIFA World Cup. Masu. 2026. The deal includes more than 100 games featuring either the CommBank Matildas or the Subway Socceroos, with at least 50 games to be broadcast free-to-air.

Football Australia CEO James Johnson said: “This landmark agreement with Paramount Australia is a pivotal moment for Australian football. Innovation is the cornerstone of our approach to sustaining and expanding the influence of Australian football. We have re-acquired the rights to the Asian Football Confederation (AFC) national team and will continue to do so in 2027. Securing broadcast rights for the World Cup in Brazil is a strategic move aimed at maximizing control over content, increasing fan accessibility and opening up new revenue streams. It is integral to our strategy to secure innovative broadcast deals that are expected to set new standards in soccer media rights valuation in Australia, with as much national team content as possible to our multi-platform partners. This is an important goal from a fan perspective and we are very happy to have achieved this.”

“Australian soccer fans are the winners here,” added Beverley McGarvey, president of Network 10 and head of streaming and regional for Paramount Australia. “Fans have never had greater access to the sport they love, from the A-League to premium international matches, broadcast on one free-to-air network and Australia’s fastest growing streaming platform. Perhaps one of the most attractive aspects of the Paramount Australia deal is the exciting expansion of A-League coverage and opportunities for women’s football at the FIFA Women’s World Cup 2027. All Matildas matches will be broadcast free-to-air on Network 10, as will all Matildas matches in the AFC Women’s Asian Cup 2026.

Dale Levin, senior vice president and head of commercial for Asia Pac at IMG, which sells Football Australia’s media rights, said: Women’s World Cup 2023. For the first time, fans can enjoy exclusive coverage of CommBank Matildas and Subway Socceroos on one network, as well as follow the journey of the next generation of young Matildas and Socceroos. ”



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