Amanda Lane, former chief commercial and content officer at Foxtel Group and managing director of Binge, will join Nine in the newly created role of managing director of streaming and broadcasting, with responsibility for Stan, 9Now, broadcast television and radio. supervise.
This comes four months after Mr Lane left Foxtel, having joined the company shortly after Fox Sports Australia and Foxtel merged in 2018. During her tenure, she guided the company through the launch of Kayo, Binge, Flash, Hubbl, and led content and content. He was in charge of acquisition negotiations with US studios and supported the business as a key executive in sports rights contracts.
She is now part of Nine’s new management team. Nine has updated its operating model into three consumer-focused divisions: Streaming & Broadcasting, Publishing, and Marketplace.
The publishing division, led by managing director Tory Maguire, will expand to include nine.com.au, along with The Sydney Morning Herald, The Age and Australian Financial Review.
Alex Parsons will oversee the marketplace in addition to his role as chief digital officer, while James Boyce will take on the role of director of regulatory, public affairs and communications. Mr. Boyce comes from Paramount (Australia and New Zealand), where he was head of government and regulatory affairs.
Matt Stanton, Nine’s acting chief executive, who will oversee an eight-person executive team as part of the reset, said the new operating model would build on the ongoing efforts at Nine by “improving the way different parts of the business work together. It is designed to “help accelerate strategic transformation.” .
“Our new approach will position companies for a future where they can cope with a challenging external environment and deliver sustainable services to their consumers, partners, shareholders and employees.” said.
“With the increased accountability that comes with the repositioning of our operating model, I am pleased to announce a new and focused management team to lead Nine into its next phase of growth. Amanda’s appointment will add exceptional industry expertise and energy to Nine’s experienced management team in 2025, and James will further strengthen the group’s focus on the evolving regulatory landscape. ”