Uncover the future of media and entertainment in Australia! The 13th edition of Media & Entertainment Consumer Insights takes you on a journey through this ever-changing digital landscape.
Join us as we explore the trends, behaviors and changes that will define the Australian media and entertainment consumer journey in 2024.
Our comprehensive research features insights from a survey of 2,000 Australians across five generations. This year’s report focuses on:
Media consumption habits: where Australians spend their time and what media they consume Subscription trends: the changing landscape of subscriptions, including numbers, spend and control News, trust and diversity: trust in media channels and how it drives preferences for news and social media Audience engagement: the different ways audiences interact with content and advertising Love of sport: how sport is at the core of Australia’s media experience How to continue.
Download this year’s edition to dig deeper into these insights and stay ahead of the curve!
