Blumhouse recently released a survey of 3,000 Americans that revealed the viewing habits of horror fans and their favorite movies and subgenres.
Of those surveyed, 44% are hardcore horror fans and watch the genre year-round, but only 6% wait until Halloween to start watching their favorite scary movies.
45% of respondents feel that horror films have improved since their introduction to the mainstream film market. Of that 45%, 49% said the improvement was due to improved production quality, 44% said the improvement was due to advanced technology and special effects, and 39% said the improvement was due to more original and creative production. We evaluated the concept.
When it comes to when horror fans first fell in love with the genre, 52% started watching scary movies before the age of 12. 42% of Millennials and 30% of Gen Z participants said they first got into horror after being introduced to the genre by a family member. . The most popular horror movies that people saw for the first time were “Halloween,” “A Nightmare on Elm Street,” “The Exorcist,” “Jaws,” and “Friday the 13th.”
Blumhouse asked participants to categorize the 100 most popular horror films of the past 50 years into subgenres and choose the film that most identified with each subgenre. The most popular choices were psychological thriller, survival horror, paranormal/paranormal activity/possession, horror comedy, and sci-fi horror. The films most closely related to these subgenres were “Split,” “The Road,” “The Conjuring,” “Scary Movie,” and “Alien,” respectively.
In terms of demographics by age, psychological horror was the favorite of baby boomers, Gen X, and Millennials, while Gen Z chose survival horror as their favorite subgenre.
The study was commissioned by Blumhouse and conducted by Sage Outcomes. 2,000 respondents took part in a genre classification survey, and the remaining 1,000 were surveyed about their viewing habits and encounters with horror films.
