Giorgio Armani brought 650 star-studded guests dressed in black tie to the Park Avenue Armory on Thursday night for his first destination show in New York since 2013 . Surrounded by nostalgia for the city and cinematic flair, he graced the show. His own 1930s Grand Central Terminal and jazz club-inspired space created an intimate runway experience that set it apart from his shows at Teatro Armani in Milan. The clothes were brought closer to the show goers, and the models remained on the runway until the end, savoring the moment and the beautiful collection.
The Spring 2025 show and afterparty coincided with the opening of Armani’s new headquarters at 760 Madison Avenue. It includes grand boutiques, homes and restaurants with Art Deco touches reflected in the runway collection designed for the Big Apple.
“This visit to New York has even more personal meaning for me than my last visit, because it coincides with two milestones: I just turned 90 years old, and the company is about to celebrate its 50th anniversary,” Armani said. he told WWD in advance. show. “I approach this journey like a cinematic experience, remembering the films that fascinated me in my youth and shaped my aesthetic.”
The event included Amanda Seyfried, Brie Larson, Aaron Taylor-Johnson, Cooper and Peyton Koch, Penn Badgley and his wife Domino Kirk, Allison Williams, Liev Schreiber, Orlando Bloom, Gemma… The Hollywood crowd included Chan, Thomas Doherty, Steven Yeun and Brooke Shields. , LaKeith Stanfield, Chase Stokes, and Carmelo Anthony all mingled and drank champagne before the runway show began.
Titled “In Viaggo” (meaning “on the road”), the collection was inspired by the travel theme from the start, with a perfectly dressed porter, suitcase in hand, opening the show and leading the models down the runway. I dug it up.
The first look was sportswear-heavy, with unstructured men’s tailoring and summer linens in beige and greige, likely inspired by the brand’s advertising in the 1980s and 90s. The designer’s trademark liquid-inspired women’s pantsuits and relaxed jackets added to the quiet luxury of the entire collection. So did a flattering chocolate brown trench coat and cropped version of khakis, as well as a strapless gray dress and layered pants.
Throughout, Armani’s classics were in dialogue with the present, resonating through younger pieces that touched on spring’s biggest trends: bohemian, sheer, pastel, feminine and fantasy. Even this designer’s bloomer shorts looked right in the context of the past two summer boxer short trends.
The bohemian spirit is evident in simple traveler layering such as kaftans and wraps, as well as fringed and beaded embellishments. Palm motifs decorate men’s shirts, and artisanal accessories such as perforated flat leather boots and sandals, tortoise shell bracelets, and oversized luxurious knapsacks and headscarves are like treasures picked up by Armani on his travels. Contributed to the beloved sense of exoticism. His signature neutrals give way to pastels with flowing skirts, bloomer shorts, sheer pants and blouses, and divinely sexy embellished dresses with an effortless femininity paired with flat sandals. did.
From start to finish, Armani grounded fantasy and fine handcraft in reality. This is the genius of the brand, which has been around for 50 years, and should continue to be so.
