Deirdre Brennan (left) and Jenny Buckland
Funding agencies Screen Australia and the Australian Children’s Television Foundation (ACTF) have partnered on a AU$100,000 (US$68,000) initiative to support the development of local IP for digital platforms.
The Kids IP Incubator aims to provide children’s content creators with information and strategies to distribute new Australian content across digital platforms such as YouTube, Roblox and FAST channels.
Up to eight teams will be selected to participate in a three-month education and mentoring program. Selected producers will receive A$20,000 for project development in the first stage. There will also be an opportunity to bid for further funding.
Speaking at the regional Australian Children’s Content Summit, Screen Australia Director Deirdre Brennan said the initiative would maintain the country’s reputation for creating globally available children’s content on new platforms. .
“As the screen landscape evolves, we need to support creators to seize new opportunities and contribute to a sustainable ecosystem for producing children’s content into the future,” Brennan said. Ta.
The Kids IP Incubator project includes a bespoke program of webinars and masterclasses from leading international content strategists, analysts and marketplace experts, as well as collaborative workshops and individual one-on-one mentorship.
Once this initiative concludes, the eight creative teams will be able to apply for further development or production funding to continue their projects.
ACTF CEO Jenny Buckland said: “We ignore the digital platforms that our children are drawn to our peril, but success in these areas requires a different mindset.
“What I love about this partnership with Screen Australia is that it encourages the teams involved to experiment in a collaborative environment, where everyone learns and builds each other up, whether new players or experienced players. In addition to supporting innovative new content from top players, we believe this initiative will impact us and the way we support content in the future.”
Kids IP Incubator will be accepting applications from September 19th.
