Sweetshop & Green and Mofa are joining forces, combining long forms and commercial expertise under the MOFA banner.
The merged company will be led by co-management supervision of Sweetshop & Green Managing Director Gale Greenspan and Mofa co-founder Llew Griffiths.
Greenspan will pilot long-term projects, while Griffith will lead commercial and branded initiatives. Other co-founder of Mofa, Nick Kelly will continue to work as commercial director while serving as creative director.
If you understand that Australian staff at Sweetshop & Green will be held on the move. Although Greenspan continues to work with the team on several projects, Sweetshop & Green’s New Zealand Arm currently operates as Sweetshop Entertainment, it is not part of the merger.
Sweetshop & Green brings slate to Mofa. This includes the second feature of Selina Miles’ Doco The Poster Boys for Stan, Jack Clark and Jim Weir, Bluebottle.
MOFA Director Bill Breakley is also preparing debut features supported by Screen Tasmania.
All projects are led by a production team run under Greenspan, along with Mofa commercials and brand producers.
Greenspan said the partner shop will create “where powerful ideas can be expanded, such as global co-productions, brand support docusaries, and film television campaigns.” “
The industry is ready for such a model. ”
The merger will bring MOFA into footprints in NSW, Victoria and Washington states. The company specializes in high-end commercial production, and was founded four years ago. The rosters include Bianca Poletti, Charlotte Evans, Ianni Warnock, Sean Meehan, Joel Harmsworth, Sam Horst, Jae Morrison, Kelly and Bleekly.
“This is a time when it’s a good time to think differently about how brands engage with content,” Griffith said.
“We see shifts where brands are not just sponsors, but storytelling partners. Our combined abilities position us uniquely to lead that space.”
The recent Sweetshop & Green project includes The Endangered Generation, a featured documentary by Celeste Geer, narrated by Laura Dern, who premiered at the Melbourne International Film Festival and acquired by SBS local and multiple international broadcasters. Another success was Sonia Douger’s second none. This is a co-produced Eurosport following the Women’s Tour de France picked up by Max and Discovery+, reaching over 5 million viewers.
